Ever wonder where your favorite celebrities find their coolest closet staples? No, they’re not vintage, nor do they come from some custom designer stash. The hard-to-place items are likely from Australian brands. Possibly one of the most underrated fashion exports, overshadowed by the likes of Italy, France, Korea, Japan, and Scandinavia, Aussie style has quietly held its own for decades.
With its very own Fashion Week, Australia has nurtured its vibrant industry with diverse aesthetics. Coastal designers that are known for luxe fabrics, simplistic designs, and a beachy vibe mix with urban brands with tons of edge. Aussie brands fit into any closet and are sure to be an extraordinary addition. Here, find our favorites; plus, stylish pieces to shop from each.
Shop the Best Australian Brands
1. Camilla and Marc
High-end construction and effortless style define this brother-sister label. The Sydney-based fashion house got its start on the coveted Next Gen Runway at Australian Fashion Week and has since been seen on the likes of Kendall Jenner, Sophie Turner, and Karlie Kloss. Camilla and Marc pieces sit at the intersection of sporty and suiting. It’s the perfect destination for finding chic co-ords and trenches.
Whimsical, modern, and full of fun, Aje blends coastal and urban aesthetics. The brand, which has been spotted on A-listers like Gigi Hadid and Rita Ora, is loved for its signature cut-out dresses, voluminous skirts, and feminine silhouettes. Aje is ideal for the city girl who's always ready for the beach.
3. Rebecca Vallance
In just over a decade, Rebecca Vallance has become a staple in low-key luxe designs. The brand's upscale pieces in elevated fabrications are favored by celebrities like Hailey Beiber, Kerry Washington, and Chrissy Teigan for Instagram moments, red carpets, and everything in between. Signature tweed-inspired sets and perfectly tailored mini dresses make Rebecca Vallance stand out in a saturated market.
4. Lee Mathews
Effortless, functional, and timeless, Lee Mathews’ namesake brand is inspired by the simple luxuries of life and enhancing them with clothing. Through master tailoring and minimal designs, all with cool and colorful additions, Mathews has become Australia’s home for easy, breezy, everyday wear. Every collection the brand releases is deeply considered with unified pieces that will easily fit into every wardrobe.
5. Bianca Spender
Daughter of Australian fashion legend Carla Zampetti, Bianca Spender is following closely in her mother's footsteps with signature designs for every occasion. Modern gowns, silky fabrics, and delicate drapes define Spender's eponymous brand. Its fearlessness to step outside of the box with unique elements, asymmetrical necklines, and Grecian drop waists means you will always stand out in the crowd.
6. Johansen Official
Johansen is a one-stop-shop for the ultimate effortless cool girl. With body-conscious dresses, swimwear that can work on and off the beach, and resort-friendly co-ords, Johansen designs have a selective range and meticulous attention to detail. An Instagram post by Kylie Jenner sporting a Johansen design shot the young brand to stardom, and it has been a subtle staple ever since.
7. Scanlan Theodore
Since its launch 30 years ago, Scanlan Theodore has become an industry staple for luxury tailoring. Colorful suiting and elegant workwear with a hint of youthful edginess have made Scanlan Theodore the go-to brand for C-suite executives, the fashion in-crowd, and even the royals—yes Meghan Markle is known to rock a Scanlan cocktail dress. As the world heads back to the office and after-office activities, this brand is key to a fashionable arrival.
One of the most well-known fashion exports to come out of Australia, Zimmermann’s unique aesthetic blends fun and whimsy with modern feminine designs. It’s not summer without at least one flowing Zimmermann dress in your closet, complete with airy chiffon and billowing sleeves. From its swimwear to its sunglasses, Zimmermann is one of Australia’s ubiquitous brands and a wardrobe cornerstone for every woman who loves a little excess.
After a breakthrough debut season at New York and Australian Fashion Week in 2016, Misha become an occasion-wear staple for top models and everyday fashionistas alike. The brand has had collaborations with Bella Hadid and Jordan Dunn, further cementing its place in the Aussie fashion lexicon.
10. Sir the Label
Another powerful minimalist brand to come out of Australia, Sir the Label is driven by ethos rather than fast fashion. Dedicated to being transparent about its climate impact and the lack of diversity present in fashion, Sir has created palpable change in the industry while debuting curated collections of chic everyday pieces.
Oroton has been around since 1938. Known for its luxe leather goods and accessories, its recently launched clothing line has the same quality and timeless style. Light and airy designs will stop traffic at an event with a dress code somewhere between farmers' market and garden party.
12. St. Agni
If you want to create a capsule wardrobe, all you have to do is shop at St. Agni. Specializing in simple, high-quality, and hand-crafted pieces, St. Agni is a quiet but steady force on the Australian fashion scene. Most recently spotted on Kendall Jenner, the brand has successfully crossed continents as one to watch.
13. Dion Lee
Dion Lee became a powerhouse in just over a decade of existence and is without a doubt one of the buzziest brands on this list. Inspired by the athletic elements of Australian culture, like sport and surf, Dion Lee has morphed into a staple brand for the fashionable crowd that's not afraid of a little edge. Known for its sculptural elements and body-conscious designs, Dion Lee designs have been worn by everyone from Solange Knowles to Megan Fox. If you want to make a statement Dion Lee will hand you the microphone.